METHOD FOREVER
UI DESIGN + INNOVATION
encouraging the reuse of method product bottles
The following project represents a hypothetical academic exercise. It does not reflect work endorsed by the representative brand.
What happens when our handwash and other cleaning products get over? Either we get new bottles from our next shopping run or buy them online. What happens to the bottle?
So how might we motivate existing customers to repurchase Method products and encourage sustainbility?
Introducing Method Forever, by incorporating QR codes on Method products, we can encourage users to repurchase the same or other Method products to get discounts, contributing to sustainability.
Design Process
We used brainstorming accelerator cards for quick ideation. These cards consist of triggers, actions, rewards, & investments used by large companies.
We narrowed our individual problem space and further iterated.
Storyboarding
Scoping using the MoSCoW method
User Flow
The Overview
My Role
UX Designer
Individual innovation was about developing and delivering a good feature focused on one section of the Moscow method.
Ideation
Mood Board
These are the mood boards I used to bring method forever to life. Inspired through the mood spectrum, in total of 5 mood boards, I believe VIVID captured Method brand the best, since Method is a premium minimalist brand that uses a lot of colors compared to calm, compassion, delight, and organic mood boards.
UI style guide
So to build that good experience for Jack and other users, I used Kano cards and the MOSCOW method. Through them, I prioritization techniques and features. Here you can see the must-haves QR code, discount coupons, and user-generated content. In the should have, product suggestions. and in would have inspiration through a collective mission.
Usability Testing
During the usability testing, I observed users were able to get from scanning the QR code to purchase with no hassle, and felt great when discount coupons popped up. Thus repurchasing of Method product was successful.
But they didn’t spend much time on user-generated content, i.e, #methodforchange, and didn’t explore the inspirational part of the website, thus failing to capture user’s emotions on environmental issues and movements.
Next Steps
Feedback and observation noticed during the usability testing suggest my next best step is to bring out users’ eco-conscious emotions through better UX writing and working on making the #methodforchange and our mission more prominent and impactful.